2021 Effie Index: Overview

Since 1968, the Effie Awards have been honoring Ideas that Work globally.

Now in its eleventh year, the Global Effie Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than fifty national & regional Effie Award competitions. The 2021 rankings reflect a compilation of over 4000 worldwide Effie winners and finalists announced between January 1, 2021 and December 31, 2021.

Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.

From a variety of distinct social good campaigns across New Zealand to a beer brand driving increased sales via WhatsApp in Colombia, Effie continues to reward Ideas that Work across the globe.From a variety of distinct social good campaigns across New Zealand to a beer brand driving increased sales via WhatsApp in Colombia, Effie continues to reward Ideas that Work across the globe.

The Effie Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. These rankings can be filtered by geography and product category.

Which companies, either independent or part of larger networks, produced the most effective work in each country and region over the past year? Which agencies, brands and marketers have achieved effectiveness on a global scale? Explore this year's rankings to find out.

Please note that the current rankings reflect updates made on November 2, 2022. The original announcement was made on September 28, 2022.