2021 Effie Index: Overview
Since 1968, the Effie Awards have been honoring Ideas that Work globally.
Now in its eleventh year, the Global Effie Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than fifty national & regional Effie Award competitions. The 2021 rankings reflect a compilation of over 4000 worldwide Effie winners and finalists announced between January 1, 2021 and December 31, 2021.
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.
From a variety of distinct social good campaigns across New Zealand to a beer brand driving increased sales via WhatsApp in Colombia, Effie continues to reward Ideas that Work across the globe.From a variety of distinct social good campaigns across New Zealand to a beer brand driving increased sales via WhatsApp in Colombia, Effie continues to reward Ideas that Work across the globe.
The Effie Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. These rankings can be filtered by geography and product category.
Which companies, either independent or part of larger networks, produced the most effective work in each country and region over the past year? Which agencies, brands and marketers have achieved effectiveness on a global scale? Explore this year's rankings to find out.
Please note that the current rankings reflect updates made on November 2, 2022. The original announcement was made on September 28, 2022.
Most Effective Marketers
AB InBev, Unilever, PepsiCo, McDonald's, The Coca-Cola Company, Procter & GambleMost Effective Marketers 2021
Source: www.effieindex.com. © Effie Worldwide
Most Effective Brands
McDonald's, Burger King, KFC, Entel, ChevroletMost Effective Brands 2021
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Holding Groups
Omnicom, WPP, IPG, Publicis Groupe, DentsuMost Effective Agency Holding Groups 2021
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Networks
McCann Worldgroup, BBDO Worldwide, Ogilvy, DDB Worldwide, OMDMost Effective Agency Networks 2021
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Offices
FP7 McCann (Dubai), DDB Colombia (Bogotá), McCann Tel Aviv, Sancho BBDO (Bogotá), McCann Worldgroup India (Gurgaon, Haryana)Most Effective Agencies 2021
Source: www.effieindex.com. © Effie Worldwide
Most Effective Independent Agencies
Special Group (Auckland), GUT Buenos Aires, Gres Todorchuk (Kyiv), Interaction (San Jose), Suno United Creators (São Paulo)Most Effective Independent Agencies 2021
Source: www.effieindex.com. © Effie Worldwide
Regional Rankings
The Index can also be analyzed by region and the companies that ranked highest in each region in 2021 are:
Asia Pacific Unilever (marketer), McDonald's (brand), WPP (agency holding group), Ogilvy (agency network), McCann Worldgroup India (agency office), and Special Group (independent agency).
Europe PepsiCo (marketer), IKEA (brand), Omnicom (agency holding group), McCann Worldgroup (agency network), McCann Tel Aviv (agency office), and Gres Todorchuk (independent agency).
Latin America AB InBev (marketer), Entel (brand), Omnicom (agency holding group), BBDO Worldwide (agency network), DDB Colombia (agency office) and GUT Buenos Aires (independent agency).
Middle East & Africa Unilever (marketer), Burger King (brand), IPG (agency holding group), McCann Worldgroup (agency network), FP7 McCann Dubai (agency office) and Dejavu – Dubai (independent agency).
North America Restaurant Brands International (marketer), Burger King (brand), Omnicom (agency holding group), BBDO Worldwide (agency network), BBDO New York (agency office) and Alison Brod Marketing + Communications (independent agency).