2022 Effie Index: Overview
Since 1968, the Effie Awards have been honoring Ideas that Work globally.
Now in its twelth year, the Effie Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than fifty national & regional Effie Awards competitions. The 2022 rankings reflect a compilation of over 4000 worldwide Effie winners and finalists announced between January 1, 2022 and December 31, 2022.
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.
The Effie Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. These rankings can be filtered by geography and product category.
Which companies, either independent or part of larger networks, produced the most effective work in each country and region over the past year? Which agencies, brands and marketers have achieved effectiveness on a global scale? Explore this year's rankings to find out.
Please note that the current rankings reflect updates made on November 2, 2022. The original announcement was made on September 28, 2022.
Most Effective Marketers
AB InBev, McDonald's, Mondelēz International, Unilever, Procter & GambleMost Effective Marketers 2022
Source: www.effieindex.com. © Effie Worldwide
Most Effective Brands
McDonald's, KFC, Burger King, UAE Government Media Office, ChevroletMost Effective Brands 2022
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Holding Groups
WPP, Omnicom, Publicis Groupe, IPG, dentsuMost Effective Agency Holding Groups 2022
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Networks
Ogilvy, McCann Worldgroup, Leo Burnett Worldwide, DDB Worldwide, BBDO WorldwideMost Effective Agency Networks 2022
Source: www.effieindex.com. © Effie Worldwide
Most Effective Agency Offices
Leo Burnett Dubai, Ogilvy India (Mumbai), McCann Tel Aviv, Ogilvy Pakistan (Karachi), Leo Burnett India (Mumbai)Most Effective Agencies 2022
Source: www.effieindex.com. © Effie Worldwide
Most Effective Independent Agencies
Slap Global (Buenos Aires), Dattis Comunicaciones (Bogotá), Suno United Creators (São Paulo), Interaction (San José, Costa Rica), Jam Session Agency (Bucharest)Most Effective Independent Agencies 2022
Source: www.effieindex.com. © Effie Worldwide
Regional Rankings
The Index can also be analyzed by region and the companies that ranked highest in each region in 2022 are:
Asia Pacific Mondelēz International (marketer), KFC (brand), WPP (holding group), Ogilvy (agency network), Ogilvy India (agency office), Special NZ (independent agency).
Europe Vodafone (marketer), McDonald’s (brand), WPP (holding group), McCann Worldgroup (agency network), McCann Tel Aviv (agency office), Jam Session Agency (independent agency).
Latin America AB InBev (marketer), Burger King (brand), WPP (holding group), BBDO Worldwide (agency network), AlmapBBDO (agency office), Slap Global (independent agency).
Middle East & Africa UAE Government Media Office (marketer & brand), Publicis Groupe (holding group), Leo Burnett Worldwide (agency network), Leo Burnett Middle East (agency office), Dejavu Dubai (independent agency).
North America Molson Coors (marketer), McDonald's (brand), IPG (holding group), DDB Worldwide (agency network), Alma DDB (agency office), Rethink (independent agency).