Effie Index

Most Effective Marketers 2023

Updated June 5, 2024

Ranking
Rank	Marketer	Awards/Finalists	Points
1	AB InBev	229	1900
2	Unilever	130	878
3	McDonald's	133	866
4	PepsiCo	120	822
5	The Coca-Cola Company	83	606
6	Mondelez International	78	536
7	Procter & Gamble	70	434
8	YUM!	52	416
9	Nestlé	72	340
10	Netflix	41	280
11	Heineken	44	278
12	Reckitt Benckiser	40	266
13	UNITED24	17	258
14	Newsan	14	246
15	Kimberly-Clark	19	228
15	Mercado Libre	23	228
17	Telefónica Group	33	216
18	Delivery Hero	23	212
19	Vodafone	33	190
20	SAIC GM	21	182
21	Mastercard	26	180
21	Samsung	30	180
23	Burger King	19	172
24	Volkswagen	23	170
25	Landmark Group	13	164
26	Alpina	13	162
26	bilibili	11	162
28	CREDICORP	22	154
29	The Kellogg Company	15	152
30	Meta	20	150
30	NotCo	8	150
32	Deutsche Telekom	13	138
32	IKEA	18	138
32	Ronald McDonald House Charities	8	138
35	Grab	20	132
35	Lego Group	13	132
37	LALCEC	8	128
38	Singtel	7	126
39	Metinvest	6	122
39	ONU Brasil	6	122
41	Diageo	20	120
41	Itaú Unibanco	9	120
41	K-Lynn	4	120
41	Mars	16	120
45	Aldi	12	116
45	ING	12	116
47	Spark New Zealand	9	112
48	Banca Transilvania	7	110
48	Bayer	17	110
48	Meituan	14	110
48	Ministry of Digital Transformation of Ukraine	7	110
48	Partners Life	8	110
48	Tencent	19	110
48	Wellington City Mission	9	110
55	Allianz	5	108
55	Sanofi	12	108
57	Entel	16	106
58	One97 Communications	7	104
59	Banco de Bogotá	16	102
59	Claro	14	102
59	Danone	17	102
59	Kiwibank	5	102
63	FrieslandCampina	9	100
63	HSBC	19	100
65	Agrosuper	4	98
65	La Aurora	7	98
67	Ujjivan SFB	4	96
68	Amazon	13	94
68	Grupa OLX	9	94
70	Nordic Leisure Travel Group	6	90
70	Telenor	13	90
72	Banco Guayaquil	9	86
72	Fundación Esteban Bullrich	5	86
72	Ramo	5	86
72	Spotify	15	86
76	Daraz	5	84
76	Grupo Bimbo	8	84
76	Kraft Heinz Company	11	84
76	LOTTE	4	84
76	Molson Coors	17	84
76	Silpo, Rozetka, Artemsil	4	84
76	WIN	4	84
83	EBM	9	80
83	Santander Group	13	80
85	Ahold Delhaize	3	78
85	Arca Continental Lindley	13	78
85	Falabella	11	78
85	Hospice Casa Sperantei	4	78
85	L'Oréal	16	78
85	VIF - the Network to Prevent and Tackle Violence against Women	4	78
91	Animal Político	5	76
91	Asahi Breweries	14	76
91	Bank of Montreal	6	76
91	Renault	9	76
95	Abaad MENA	5	74
95	Banco de Chile	8	74
95	ByteDance	14	74
98	ANTEL	2	72
98	Asociación Popular de Ahorros y Préstamos	4	72
98	eos Products	3	72