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Most Effective Marketers 2021

Ranking
Rank Marketer Awards/Finalists Points
1 AB InBev 176 1452
2 Unilever 149 952
3 PepsiCo 135 794
4 McDonald's 99 688
5 Procter & Gamble 95 624
6 Nestlé 90 568
7 Mondelēz International 68 480
8 Reckitt Benckiser 57 380
9 Burger King 39 372
10 New Zealand Government 28 302
11 YUM! 45 290
12 Restaurant Brands International 15 280
12 Telenor 25 280
14 Entel 32 248
14 Tencent 43 248
16 Mars 47 242
17 General Motors 37 232
17 Santander Group 23 232
19 Volkswagen AG 29 218
20 Mercado Libre 20 216
21 Deutsche Telekom 27 210
21 Diageo 17 210
21 Heineken 23 210
24 Mastercard 26 208
25 The Coca-Cola Company 48 204
26 IKEA 25 200
27 IAG 13 190
28 América Móvil 20 156
29 Johnson & Johnson 22 154
30 Aldi 19 152
30 Kimberly-Clark 19 152
32 Essity 13 146
33 Carlsberg 12 142
33 SAIC-GM-Wuling 13 142
35 Alibaba 24 140
36 Whirlpool 12 122
37 Korea Tourism Organization 4 120
37 Netflix 14 120
37 Nobel Hygiene 9 120
37 Skinny 7 120
41 New Zealand Human Rights Commission 9 118
42 Mail.ru Group 10 112
42 The Kellogg Company 17 112
44 Canadian Women’s Foundation 4 108
45 TNUVA 6 106
46 Grupo Casino 10 104
47 Lebanese Breast Cancer Foundation (LBCF) 4 102
47 Toyota 17 102
49 Bayer 12 100
49 CCU 12 100
51 Grab 15 98
51 Hyundai Motor Company 10 98
53 Sandy Hook Promise 4 96
53 Sphera Group 5 96
53 Vodafone 22 96
56 Itaú Unibanco Holding 10 94
57 GEELY 8 92
57 MEGA 5 92
59 Jacks 4 90
59 Lotería 4 90
59 X5 Retail Group 15 90
62 Kraft Heinz Company 16 88
62 Lego Group 14 88
64 Danone 20 86
64 Fozzy Group 7 86
66 ACI Group 3 84
66 Ferrero 15 84
66 United Commercial Bank 3 84
69 A1 Telekom Austria Group 11 82
69 Inchcape Group 7 82
69 Nissan 15 82
69 Telefónica Group 18 82
73 100% LIFE 6 80
73 Avon 13 80
73 Gradska Knjižnica Poreč (Porec City Library) 5 80
73 Hasbro 10 80
73 L'Oréal 18 80
73 Novartis 8 80
73 Tourism New Zealand 17 80
80 Atlantic Grupa 10 78
80 GlaxoSmithKline 19 78
80 Raiffeisen Bank 7 78
83 Asahi Breweries 13 76
83 Business Iceland 5 76
83 Productos Ramo 4 76
86 MTS 8 74
86 One97 Communication 5 74
86 Whitelion Incorporated 8 74
89 ING 9 72
89 Samsung 13 72
89 Saudi Telecommunications Company 12 72
89 Spotify 13 72
89 Starhub 2 72
94 DiDi 14 70
95 Fashion Days 6 68
95 Landmark Group 7 68
95 Sanofi 15 68
95 Starbucks 7 68
95 UNICEF 8 68
95 Wal-Mart Stores, Inc. 10 68
Sort by:
Ranking
# 1
Awards: 176
Points: 1452
# 2
Awards: 149
Points: 952
# 3
Awards: 135
Points: 794
Awards: 99
Points: 688
Awards: 95
Points: 624
# 6
Awards: 90
Points: 568
Awards: 68
Points: 480
Awards: 57
Points: 380
Awards: 39
Points: 372
Awards: 28
Points: 302
# 11
Awards: 45
Points: 290
Awards: 15
Points: 280
# 12
Awards: 25
Points: 280
# 14
Awards: 32
Points: 248
# 14
Awards: 43
Points: 248
# 16
Awards: 47
Points: 242
Awards: 37
Points: 232
Awards: 23
Points: 232
Awards: 29
Points: 218
Awards: 20
Points: 216
Awards: 27
Points: 210
# 21
Awards: 17
Points: 210
# 21
Awards: 23
Points: 210
# 24
Awards: 26
Points: 208
Awards: 48
Points: 204
# 26
Awards: 25
Points: 200
# 27
IAG
Awards: 13
Points: 190
Awards: 20
Points: 156
Awards: 22
Points: 154
# 30
Awards: 19
Points: 152
Awards: 19
Points: 152
# 32
Awards: 13
Points: 146
# 33
Awards: 12
Points: 142
Awards: 13
Points: 142
# 35
Awards: 24
Points: 140
# 36
Awards: 12
Points: 122
Awards: 4
Points: 120
# 37
Awards: 14
Points: 120
Awards: 9
Points: 120
# 37
Awards: 7
Points: 120
Awards: 9
Points: 118
Awards: 10
Points: 112
Awards: 17
Points: 112
Awards: 4
Points: 108
# 45
Awards: 6
Points: 106
Awards: 10
Points: 104
Awards: 4
Points: 102
# 47
Awards: 17
Points: 102
# 49
Awards: 12
Points: 100
# 49
CCU
Awards: 12
Points: 100
# 51
Awards: 15
Points: 98
Awards: 10
Points: 98
Awards: 4
Points: 96
Awards: 5
Points: 96
# 53
Awards: 22
Points: 96
Awards: 10
Points: 94
# 57
Awards: 8
Points: 92
# 57
Awards: 5
Points: 92
# 59
Awards: 4
Points: 90
# 59
Awards: 4
Points: 90
Awards: 15
Points: 90
Awards: 16
Points: 88
# 62
Awards: 14
Points: 88
# 64
Awards: 20
Points: 86
Awards: 7
Points: 86
# 66
Awards: 3
Points: 84
# 66
Awards: 15
Points: 84
Awards: 3
Points: 84
Awards: 11
Points: 82
Awards: 7
Points: 82
# 69
Awards: 15
Points: 82
Awards: 18
Points: 82
# 73
Awards: 6
Points: 80
# 73
Awards: 13
Points: 80
# 73
Awards: 10
Points: 80
# 73
Awards: 18
Points: 80
# 73
Awards: 8
Points: 80
Awards: 17
Points: 80
Awards: 10
Points: 78
Awards: 19
Points: 78
Awards: 7
Points: 78
Awards: 13
Points: 76
Awards: 5
Points: 76
Awards: 4
Points: 76
# 86
MTS
Awards: 8
Points: 74
Awards: 5
Points: 74
Awards: 8
Points: 74
# 89
ING
Awards: 9
Points: 72
# 89
Awards: 13
Points: 72
Awards: 12
Points: 72
# 89
Awards: 13
Points: 72
# 89
Awards: 2
Points: 72
# 94
Awards: 14
Points: 70
Awards: 6
Points: 68
Awards: 7
Points: 68
# 95
Awards: 15
Points: 68
# 95
Awards: 7
Points: 68
# 95
Awards: 8
Points: 68
Awards: 10
Points: 68