Filter details

Filter by Year
Search by Marketers
Filter by Geography

Click on the icon to view additional information - including summaries, videos of winning work and available case studies in Effie Worldwide's case database.

Most Effective Marketers 2021

Updated on November 2, 2022

Ranking
Rank Marketer Awards/Finalists Points
1 AB InBev 176 1452
2 Unilever 149 952
3 PepsiCo 136 806
4 McDonald's 101 692
5 Procter & Gamble 95 646
6 Nestlé 90 568
7 Mondelēz International 68 480
8 Reckitt Benckiser 58 382
9 Burger King 40 374
10 New Zealand Government 28 302
11 YUM! 45 290
12 Restaurant Brands International 15 280
12 Telenor 25 280
14 Entel 32 248
14 Tencent 43 248
16 Mars 47 242
17 General Motors 37 232
17 Santander Group 23 232
19 Deutsche Telekom 31 218
19 Volkswagen AG 29 218
21 Mercado Libre 20 216
22 Diageo 17 210
22 Heineken 23 210
22 Mastercard 27 210
25 The Coca-Cola Company 48 204
26 IKEA 26 202
27 IAG 13 190
28 América Móvil 20 156
29 Aldi 20 154
29 Johnson & Johnson 22 154
31 Kimberly-Clark 19 152
32 Essity 13 146
33 Carlsberg 12 142
33 SAIC-GM-Wuling 13 142
35 Alibaba 24 140
36 Whirlpool 12 122
37 Korea Tourism Organization 4 120
37 Netflix 14 120
37 Nobel Hygiene 9 120
37 Skinny 7 120
41 New Zealand Human Rights Commission 9 118
42 Mail.ru Group 10 112
42 The Kellogg Company 17 112
44 Canadian Women’s Foundation 4 108
45 Ferrero 15 106
45 TNUVA 6 106
47 Grupo Casino 10 104
48 Atlantic Grupa 10 102
48 Lebanese Breast Cancer Foundation (LBCF) 4 102
48 Toyota 17 102
51 Bayer 12 100
51 CCU 12 100
53 Grab 15 98
53 Hyundai Motor Company 10 98
53 Vodafone 23 98
56 Sandy Hook Promise 4 96
56 Sphera Group 5 96
58 Itaú Unibanco Holding 10 94
59 GEELY 8 92
59 MEGA 5 92
61 Jacks 4 90
61 Lego Group 15 90
61 Lotería 4 90
61 X5 Retail Group 15 90
65 Kraft Heinz Company 16 88
66 Danone 20 86
66 Fozzy Group 7 86
68 ACI Group 3 84
68 United Commercial Bank 3 84
70 A1 Telekom Austria Group 11 82
70 Inchcape Group 7 82
70 Nissan 15 82
70 Telefónica Group 18 82
74 100% LIFE 6 80
74 Avon 13 80
74 Gradska Knjižnica Poreč (Porec City Library) 5 80
74 Hasbro 10 80
74 L'Oréal 18 80
74 Novartis 8 80
74 Tourism New Zealand 17 80
81 GlaxoSmithKline 19 78
81 Raiffeisen Bank 7 78
83 Asahi Breweries 13 76
83 Business Iceland 5 76
83 Productos Ramo 4 76
86 ING 10 74
86 MTS 8 74
86 One97 Communication 5 74
86 Samsung 14 74
86 Whitelion Incorporated 8 74
91 Saudi Telecommunications Company 12 72
91 Spotify 13 72
91 Starhub 2 72
94 DiDi 14 70
95 Fashion Days 6 68
95 Landmark Group 7 68
95 Sanofi 15 68
95 Starbucks 7 68
95 UNICEF 8 68
95 Wal-Mart Stores, Inc. 10 68
Sort by:
Ranking
# 1
Awards: 176
Points: 1452
# 2
Awards: 149
Points: 952
# 3
Awards: 136
Points: 806
Awards: 101
Points: 692
Awards: 95
Points: 646
# 6
Awards: 90
Points: 568
Awards: 68
Points: 480
Awards: 58
Points: 382
Awards: 40
Points: 374
Awards: 28
Points: 302
# 11
Awards: 45
Points: 290
Awards: 15
Points: 280
# 12
Awards: 25
Points: 280
# 14
Awards: 32
Points: 248
# 14
Awards: 43
Points: 248
# 16
Awards: 47
Points: 242
Awards: 37
Points: 232
Awards: 23
Points: 232
Awards: 31
Points: 218
Awards: 29
Points: 218
Awards: 20
Points: 216
# 22
Awards: 17
Points: 210
# 22
Awards: 23
Points: 210
# 22
Awards: 27
Points: 210
Awards: 48
Points: 204
# 26
Awards: 26
Points: 202
# 27
IAG
Awards: 13
Points: 190
Awards: 20
Points: 156
# 29
Awards: 20
Points: 154
Awards: 22
Points: 154
Awards: 19
Points: 152
# 32
Awards: 13
Points: 146
# 33
Awards: 12
Points: 142
Awards: 13
Points: 142
# 35
Awards: 24
Points: 140
# 36
Awards: 12
Points: 122
Awards: 4
Points: 120
# 37
Awards: 14
Points: 120
Awards: 9
Points: 120
# 37
Awards: 7
Points: 120
Awards: 9
Points: 118
Awards: 10
Points: 112
Awards: 17
Points: 112
Awards: 4
Points: 108
# 45
Awards: 15
Points: 106
# 45
Awards: 6
Points: 106
Awards: 10
Points: 104
Awards: 10
Points: 102
Awards: 4
Points: 102
# 48
Awards: 17
Points: 102
# 51
Awards: 12
Points: 100
# 51
CCU
Awards: 12
Points: 100
# 53
Awards: 15
Points: 98
Awards: 10
Points: 98
# 53
Awards: 23
Points: 98
Awards: 4
Points: 96
Awards: 5
Points: 96
Awards: 10
Points: 94
# 59
Awards: 8
Points: 92
# 59
Awards: 5
Points: 92
# 61
Awards: 4
Points: 90
# 61
Awards: 15
Points: 90
# 61
Awards: 4
Points: 90
Awards: 15
Points: 90
Awards: 16
Points: 88
# 66
Awards: 20
Points: 86
Awards: 7
Points: 86
# 68
Awards: 3
Points: 84
Awards: 3
Points: 84
Awards: 11
Points: 82
Awards: 7
Points: 82
# 70
Awards: 15
Points: 82
Awards: 18
Points: 82
# 74
Awards: 6
Points: 80
# 74
Awards: 13
Points: 80
# 74
Awards: 10
Points: 80
# 74
Awards: 18
Points: 80
# 74
Awards: 8
Points: 80
Awards: 17
Points: 80
Awards: 19
Points: 78
Awards: 7
Points: 78
Awards: 13
Points: 76
Awards: 5
Points: 76
Awards: 4
Points: 76
# 86
ING
Awards: 10
Points: 74
# 86
MTS
Awards: 8
Points: 74
Awards: 5
Points: 74
# 86
Awards: 14
Points: 74
Awards: 8
Points: 74
Awards: 12
Points: 72
# 91
Awards: 13
Points: 72
# 91
Awards: 2
Points: 72
# 94
Awards: 14
Points: 70
Awards: 6
Points: 68
Awards: 7
Points: 68
# 95
Awards: 15
Points: 68
# 95
Awards: 7
Points: 68
# 95
Awards: 8
Points: 68
Awards: 10
Points: 68