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Most Effective Marketers 2025

Updated June 16, 2026

Ranking
Rank Marketer Awards/Finalists Points
1 Unilever 207 1402
2 McDonald's 150 1326
3 AB InBev 185 1302
4 PepsiCo 142 1024
5 Nestlé 115 846
6 Burger King 59 518
7 Mondelēz International 76 444
8 Grupo Boticário 53 418
9 Procter & Gamble 51 378
10 L'Oréal 44 360
11 Heineken 54 354
12 Fozzy group 26 330
13 Mercado Libre 32 326
14 Yili Group 31 298
15 YUM! 49 290
16 IKEA 42 288
17 The Coca-Cola Company 34 272
18 Telefónica Group 27 268
19 Grab 37 264
20 Uber 27 254
21 Mars 20 250
22 Volkswagen 27 228
23 Samsung 30 206
24 Mastercard 23 196
25 Reckitt Benckiser 33 194
26 Spotify 19 192
27 Alpina 18 166
28 VEON 16 154
29 vivo 23 150
30 Sunshine Holdings 23 146
30 Whirlpool 9 146
32 Piramal 10 142
33 Disney 14 140
34 Alivia 9 136
35 adidas 22 134
35 Aldi 16 134
35 Deutsche Telekom 14 134
35 Huawei 14 134
39 Diageo 26 132
39 The New Zealand Herpes Foundation 5 132
41 Alicorp 20 128
41 Molson Coors 19 128
41 Yildiz Holding 14 128
44 Asahi Breweries 14 120
44 Entel 20 120
44 MC Sonae 9 120
47 ITC 17 118
47 Nubank 16 118
47 Toyota 14 118
47 Vodafone 18 118
51 Bayer 17 116
51 Bci 12 116
51 Income 13 116
51 Kimberly-Clark 10 116
51 Mães da Sé 9 116
56 Carnival Corporation 5 114
57 Henkel Corporation 16 112
58 Danone 19 110
58 KENVUE 13 110
60 Haleon 20 108
61 Sanofi 18 106
61 Yape 7 106
63 Miral Destinations 10 104
64 Emma App 7 102
65 Britannia Industries 16 100
65 HSBC 10 100
67 Alibaba 15 98
68 Ageas 3 96
68 Change The Ref 5 96
68 Erste Group 13 96
68 Santander Group 14 96
68 Sodimac 8 96
73 The Kraft Heinz Company 12 94
74 Central Cervecera de Colombia 14 92
74 Copa Airlines 8 92
76 MSD 8 90
76 Postobón 8 90
76 Regina Maria 10 90
76 YPF 19 90
80 Arla Foods 5 88
80 Delivery Hero 9 88
80 Falabella 9 88
83 AlMarai Saudi Arabia 11 86
83 Stellantis 17 86
85 EBM 7 84
85 Leroy Merlin 4 84
85 MG Motors 6 84
85 Perfetti Van Melle 10 84
85 Sandy Hook Promise 4 84
90 Banco de Chile 10 82
90 Banreservas 8 82
90 Netflix 9 82
90 Tienda Inglesa 6 82
94 Meat & Livestock Australia 12 80
94 Salt Bank 6 80
96 Telenor 17 78
97 Amazon 14 76
97 Kraft Heinz Company 11 76
97 Verizon 6 76
100 Bambi 3 74
Sort by:
Ranking
# 1
Unilever
Awards: 207
Points: 1402
# 2
McDonald's
Awards: 150
Points: 1326
# 3
AB InBev
Awards: 185
Points: 1302
# 4
PepsiCo
Awards: 142
Points: 1024
# 5
Nestlé
Awards: 115
Points: 846
# 6
Burger King
Awards: 59
Points: 518
# 7
Mondelēz International
Awards: 76
Points: 444
# 8
Grupo Boticário
Awards: 53
Points: 418
# 9
Procter & Gamble
Awards: 51
Points: 378
# 10
L'Oréal
Awards: 44
Points: 360
# 11
Heineken
Awards: 54
Points: 354
# 12
Fozzy group
Awards: 26
Points: 330
# 13
Mercado Libre
Awards: 32
Points: 326
# 14
Yili Group
Awards: 31
Points: 298
# 15
YUM!
Awards: 49
Points: 290
# 16
IKEA
Awards: 42
Points: 288
# 17
The Coca-Cola Company
Awards: 34
Points: 272
# 18
Telefónica Group
Awards: 27
Points: 268
# 19
Grab
Awards: 37
Points: 264
# 20
Uber
Awards: 27
Points: 254
# 21
Mars
Awards: 20
Points: 250
# 22
Volkswagen
Awards: 27
Points: 228
# 23
Samsung
Awards: 30
Points: 206
# 24
Mastercard
Awards: 23
Points: 196
# 25
Reckitt Benckiser
Awards: 33
Points: 194
# 26
Spotify
Awards: 19
Points: 192
# 27
Alpina
Awards: 18
Points: 166
# 28
VEON
Awards: 16
Points: 154
# 29
vivo
Awards: 23
Points: 150
# 30
Sunshine Holdings
Awards: 23
Points: 146
# 30
Whirlpool
Awards: 9
Points: 146
# 32
Piramal
Awards: 10
Points: 142
# 33
Disney
Awards: 14
Points: 140
# 34
Alivia
Awards: 9
Points: 136
# 35
adidas
Awards: 22
Points: 134
# 35
Aldi
Awards: 16
Points: 134
# 35
Deutsche Telekom
Awards: 14
Points: 134
# 35
Huawei
Awards: 14
Points: 134
# 39
Diageo
Awards: 26
Points: 132
# 39
The New Zealand Herpes Foundation
Awards: 5
Points: 132
# 41
Alicorp
Awards: 20
Points: 128
# 41
Molson Coors
Awards: 19
Points: 128
# 41
Yildiz Holding
Awards: 14
Points: 128
# 44
Asahi Breweries
Awards: 14
Points: 120
# 44
Entel
Awards: 20
Points: 120
# 44
MC Sonae
Awards: 9
Points: 120
# 47
ITC
Awards: 17
Points: 118
# 47
Nubank
Awards: 16
Points: 118
# 47
Toyota
Awards: 14
Points: 118
# 47
Vodafone
Awards: 18
Points: 118
# 51
Bayer
Awards: 17
Points: 116
# 51
Bci
Awards: 12
Points: 116
# 51
Income
Awards: 13
Points: 116
# 51
Kimberly-Clark
Awards: 10
Points: 116
# 51
Mães da Sé
Awards: 9
Points: 116
# 56
Carnival Corporation
Awards: 5
Points: 114
# 57
Henkel Corporation
Awards: 16
Points: 112
# 58
Danone
Awards: 19
Points: 110
# 58
KENVUE
Awards: 13
Points: 110
# 60
Haleon
Awards: 20
Points: 108
# 61
Sanofi
Awards: 18
Points: 106
# 61
Yape
Awards: 7
Points: 106
# 63
Miral Destinations
Awards: 10
Points: 104
# 64
Emma App
Awards: 7
Points: 102
# 65
Britannia Industries
Awards: 16
Points: 100
# 65
HSBC
Awards: 10
Points: 100
# 67
Alibaba
Awards: 15
Points: 98
# 68
Ageas
Awards: 3
Points: 96
# 68
Change The Ref
Awards: 5
Points: 96
# 68
Erste Group
Awards: 13
Points: 96
# 68
Santander Group
Awards: 14
Points: 96
# 68
Sodimac
Awards: 8
Points: 96
# 73
The Kraft Heinz Company
Awards: 12
Points: 94
# 74
Central Cervecera de Colombia
Awards: 14
Points: 92
# 74
Copa Airlines
Awards: 8
Points: 92
# 76
MSD
Awards: 8
Points: 90
# 76
Postobón
Awards: 8
Points: 90
# 76
Regina Maria
Awards: 10
Points: 90
# 76
YPF
Awards: 19
Points: 90
# 80
Arla Foods
Awards: 5
Points: 88
# 80
Delivery Hero
Awards: 9
Points: 88
# 80
Falabella
Awards: 9
Points: 88
# 83
AlMarai Saudi Arabia
Awards: 11
Points: 86
# 83
Stellantis
Awards: 17
Points: 86
# 85
EBM
Awards: 7
Points: 84
# 85
Leroy Merlin
Awards: 4
Points: 84
# 85
MG Motors
Awards: 6
Points: 84
# 85
Perfetti Van Melle
Awards: 10
Points: 84
# 85
Sandy Hook Promise
Awards: 4
Points: 84
# 90
Banco de Chile
Awards: 10
Points: 82
# 90
Banreservas
Awards: 8
Points: 82
# 90
Netflix
Awards: 9
Points: 82
# 90
Tienda Inglesa
Awards: 6
Points: 82
# 94
Meat & Livestock Australia
Awards: 12
Points: 80
# 94
Salt Bank
Awards: 6
Points: 80
# 96
Telenor
Awards: 17
Points: 78
# 97
Amazon
Awards: 14
Points: 76
# 97
Kraft Heinz Company
Awards: 11
Points: 76
# 97
Verizon
Awards: 6
Points: 76
# 100
Bambi
Awards: 3
Points: 74