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Most Effective Brands 2021

Updated on November 2, 2022

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 86 602
2 Burger King 57 560
3 KFC 46 356
4 Entel 30 234
5 Chevrolet 34 226
6 Pepsi 44 208
7 IKEA 27 204
8 Mastercard 25 202
9 Every Kiwi Vote Counts 14 176
10 LifeBuoy 23 174
10 Poker 18 174
10 Santander 16 174
13 Claro 20 156
14 ALDI 18 146
15 Easypaisa 10 144
15 Pantene 13 144
17 Telekom 13 142
17 Telenor 16 142
17 WULING 13 142
20 Dove 16 130
21 Ariel 14 128
22 Popeyes Louisiana Kitchen 5 126
23 Doritos 12 124
24 Huggies 14 122
25 Coca-Cola 18 120
25 Korea Tourism Organization 4 120
25 Mercado Libre 8 120
25 Skinny 7 120
29 New Zealand Human Rights Commission 9 118
29 Quilmes 11 118
31 Dettol 16 116
32 OREO 14 114
33 Canadian Women’s Foundation 4 108
33 New Zealand Government 11 108
35 Grupo Éxito 11 106
36 Volkswagen 16 104
37 Lebanese Breast Cancer Foundation 4 102
38 Heineken 13 100
39 Grab 15 98
39 Hyundai 10 98
39 Lay's 14 98
39 Vodafone 23 98
43 Cadbury Celebrations 8 96
43 OMO 14 96
43 Sandy Hook Promise 4 96
46 Toyota 13 94
47 Cadbury Dairy Milk 8 90
47 Jacks 4 90
47 Raspes de Lotería 4 90
50 Itaú 9 88
50 LEGO 14 88
50 Mercado Livre 10 88
50 NRMA Insurance 5 88
54 Silpo 7 86
55 Durex 10 84
55 Netflix 12 84
55 UCash & Shwapno 3 84
58 NISSAN 15 82
58 UX 7 82
60 Gradska Knjižnica Poreč (Porec City Library) 5 80
61 Local Kitchen 6 78
61 Movistar 16 78
63 Business Iceland 5 76
63 Pedigree 15 76
65 MTS 8 74
65 Paytm 5 74
65 Škoda 8 74
65 Whitelion 8 74
69 Donat 2 72
69 ING 9 72
69 Ramo 2 72
69 Sognid'oro Melatonina 2 72
69 Spotify 13 72
69 Tienda Cerca 7 72
75 AVON 10 70
75 Knorr 9 70
75 Tourism New Zealand 14 70
78 100% LIFE 5 68
78 Corona 9 68
78 Fashion Days 6 68
78 Maggi 14 68
78 Pampers 9 68
78 Volvo 7 68
78 Zewa 5 68
85 Cerveza Nuestra Siembra 3 66
85 Home Centre 6 66
85 Starbucks 6 66
85 Turismocity 4 66
85 TyC Sports 6 66
90 2degrees 9 64
90 Aprendo en Casa TV 4 64
90 Brahma 9 64
90 Sabritas 5 64
94 A1 Serbia 6 62
94 ABI-Backus Cusqueña 6 62
94 Ford 14 62
94 Fundación Peruana de Cáncer 5 62
94 Pizza Hut 6 62
94 RIO Pads 4 62
94 Roche 5 62
Sort by:
Ranking
Awards: 86
Points: 602
Awards: 57
Points: 560
# 3
KFC
Awards: 46
Points: 356
# 4
Awards: 30
Points: 234
# 5
Awards: 34
Points: 226
# 6
Awards: 44
Points: 208
# 7
Awards: 27
Points: 204
Awards: 25
Points: 202
Awards: 14
Points: 176
# 10
Awards: 23
Points: 174
# 10
Awards: 18
Points: 174
# 10
Awards: 16
Points: 174
# 13
Awards: 20
Points: 156
# 14
Awards: 18
Points: 146
# 15
Awards: 10
Points: 144
# 15
Awards: 13
Points: 144
# 17
Awards: 13
Points: 142
# 17
Awards: 16
Points: 142
# 17
Awards: 13
Points: 142
# 20
Awards: 16
Points: 130
# 21
Awards: 14
Points: 128
Awards: 5
Points: 126
# 23
Awards: 12
Points: 124
# 24
Awards: 14
Points: 122
# 25
Awards: 18
Points: 120
Awards: 4
Points: 120
Awards: 8
Points: 120
# 25
Awards: 7
Points: 120
Awards: 9
Points: 118
# 29
Awards: 11
Points: 118
# 31
Awards: 16
Points: 116
# 32
Awards: 14
Points: 114
Awards: 4
Points: 108
Awards: 11
Points: 108
Awards: 11
Points: 106
# 36
Awards: 16
Points: 104
Awards: 4
Points: 102
# 38
Awards: 13
Points: 100
# 39
Awards: 15
Points: 98
# 39
Awards: 10
Points: 98
# 39
Awards: 14
Points: 98
# 39
Awards: 23
Points: 98
Awards: 8
Points: 96
# 43
OMO
Awards: 14
Points: 96
Awards: 4
Points: 96
# 46
Awards: 13
Points: 94
Awards: 8
Points: 90
# 47
Awards: 4
Points: 90
Awards: 4
Points: 90
# 50
Awards: 9
Points: 88
# 50
Awards: 14
Points: 88
Awards: 10
Points: 88
Awards: 5
Points: 88
# 54
Awards: 7
Points: 86
# 55
Awards: 10
Points: 84
# 55
Awards: 12
Points: 84
Awards: 3
Points: 84
# 58
Awards: 15
Points: 82
# 58
UX
Awards: 7
Points: 82
Awards: 6
Points: 78
# 61
Awards: 16
Points: 78
Awards: 5
Points: 76
# 63
Awards: 15
Points: 76
# 65
MTS
Awards: 8
Points: 74
# 65
Awards: 5
Points: 74
# 65
Awards: 8
Points: 74
# 65
Awards: 8
Points: 74
# 69
Awards: 2
Points: 72
# 69
ING
Awards: 9
Points: 72
# 69
Awards: 2
Points: 72
Awards: 2
Points: 72
# 69
Awards: 13
Points: 72
Awards: 7
Points: 72
# 75
Awards: 10
Points: 70
# 75
Awards: 9
Points: 70
Awards: 14
Points: 70
# 78
Awards: 5
Points: 68
# 78
Awards: 9
Points: 68
Awards: 6
Points: 68
# 78
Awards: 14
Points: 68
# 78
Awards: 9
Points: 68
# 78
Awards: 7
Points: 68
# 78
Awards: 5
Points: 68
Awards: 3
Points: 66
Awards: 6
Points: 66
# 85
Awards: 6
Points: 66
Awards: 4
Points: 66
# 85
Awards: 6
Points: 66
# 90
Awards: 9
Points: 64
Awards: 4
Points: 64
# 90
Awards: 9
Points: 64
# 90
Awards: 5
Points: 64
# 94
Awards: 6
Points: 62
Awards: 6
Points: 62
# 94
Awards: 14
Points: 62
Awards: 5
Points: 62
# 94
Awards: 6
Points: 62
# 94
Awards: 4
Points: 62
# 94
Awards: 5
Points: 62