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Most Effective Brands 2024

Updated June 5, 2025

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 149 1116
2 Dove 39 370
3 KFC 50 362
4 Samsung 43 330
5 O Boticário 29 322
6 Burger King 29 320
7 Mercado Libre 23 292
8 Aldi 23 238
9 DUREX 15 230
10 Pepsi 23 214
11 IKEA 20 184
12 Oreo 25 178
13 Grab 24 176
13 Volkswagen 16 176
15 Gatorade 16 174
16 Heineken 26 164
17 Lay's 19 154
18 Makro 7 138
19 Coca-Cola 21 134
20 Spotify 15 130
21 Cadbury Celebrations 14 128
21 Claro 16 128
21 Flamin' Hot 13 128
24 Pizza Hut 14 126
25 SPRITE 11 122
26 Luckin Coffee 4 120
26 Nova Post, Come Back Alive 4 120
26 vivo 19 120
29 Heinz 18 118
29 UNICEF 18 118
31 Daraz 9 116
32 ACKO 8 114
33 ING 13 110
34 Income Insurance 9 108
34 The Matildas 4 108
36 Budweiser 23 104
36 Corona 19 104
38 Territorio de Zaguates 4 102
38 Vodafone 22 102
40 ANZ 6 100
41 Colgate 10 98
42 Bold 3 96
42 Costa Crociere 4 96
44 Stella Artois 11 94
45 Andel 6 90
45 BMW 6 90
45 Tubi 8 90
48 Santander 11 88
49 Yas Island 12 86
50 Closeup 9 84
50 Club Premium 8 84
50 Leopold Museum 3 84
50 Poker 13 84
50 Telekom Hungary 4 84
50 Tinder 4 84
50 Yape 8 84
57 Movistar 14 82
58 Doritos 15 80
59 Entel 12 78
59 Singtel 5 78
61 AB InBev 9 76
61 Johnnie Walker 10 76
61 Maggi 12 76
61 WaterAid 5 76
65 Deutsche Telekom 7 74
65 FYS 4 74
65 Molson Coors 5 74
65 Ripley 5 74
69 2degrees 6 72
69 AQUA Carpatica Flavours 2 72
69 BCP 9 72
69 Cemento Sol 7 72
69 EGBANK 2 72
69 eos 2 72
69 Handy 2 72
69 La Campagnola 3 72
69 Migros NON Bier 2 72
69 Ministry of Foreign Affairs of Ukraine, Kernel 4 72
69 OLX 9 72
69 PedidosYa 6 72
69 St. Jude 4 72
82 HARBIN BEER 7 70
82 LEGO 10 70
82 Missing Children 6 70
85 BBVA 6 68
85 Chevrolet 14 68
85 Flipkart 10 68
88 Easy 8 66
88 Ujjivan Small Finance Bank 4 66
88 Vult 10 66
88 Whisper 9 66
92 7up 7 64
92 Eletromidia 8 64
92 RIMAC 7 64
92 Wendy's 8 64
92 Win 6 64
97 Aegean Airlines 5 62
97 ASDRA (Asociación Síndrome de Down de Argentina) 4 62
97 Omantel 5 62
100 Banco de Chile 10 60
Sort by:
Ranking
# 1
McDonald's
Awards: 149
Points: 1116
# 2
Dove
Awards: 39
Points: 370
# 3
KFC
Awards: 50
Points: 362
# 4
Samsung
Awards: 43
Points: 330
# 5
O Boticário
Awards: 29
Points: 322
# 6
Burger King
Awards: 29
Points: 320
# 7
Mercado Libre
Awards: 23
Points: 292
# 8
Aldi
Awards: 23
Points: 238
# 9
DUREX
Awards: 15
Points: 230
# 10
Pepsi
Awards: 23
Points: 214
# 11
IKEA
Awards: 20
Points: 184
# 12
Oreo
Awards: 25
Points: 178
# 13
Grab
Awards: 24
Points: 176
# 13
Volkswagen
Awards: 16
Points: 176
# 15
Gatorade
Awards: 16
Points: 174
# 16
Heineken
Awards: 26
Points: 164
# 17
Lay's
Awards: 19
Points: 154
# 18
Makro
Awards: 7
Points: 138
# 19
Coca-Cola
Awards: 21
Points: 134
# 20
Spotify
Awards: 15
Points: 130
# 21
Cadbury Celebrations
Awards: 14
Points: 128
# 21
Claro
Awards: 16
Points: 128
# 21
Flamin' Hot
Awards: 13
Points: 128
# 24
Pizza Hut
Awards: 14
Points: 126
# 25
SPRITE
Awards: 11
Points: 122
# 26
Luckin Coffee
Awards: 4
Points: 120
# 26
Nova Post, Come Back Alive
Awards: 4
Points: 120
# 26
vivo
Awards: 19
Points: 120
# 29
Heinz
Awards: 18
Points: 118
# 29
UNICEF
Awards: 18
Points: 118
# 31
Daraz
Awards: 9
Points: 116
# 32
ACKO
Awards: 8
Points: 114
# 33
ING
Awards: 13
Points: 110
# 34
Income Insurance
Awards: 9
Points: 108
# 34
The Matildas
Awards: 4
Points: 108
# 36
Budweiser
Awards: 23
Points: 104
# 36
Corona
Awards: 19
Points: 104
# 38
Territorio de Zaguates
Awards: 4
Points: 102
# 38
Vodafone
Awards: 22
Points: 102
# 40
ANZ
Awards: 6
Points: 100
# 41
Colgate
Awards: 10
Points: 98
# 42
Bold
Awards: 3
Points: 96
# 42
Costa Crociere
Awards: 4
Points: 96
# 44
Stella Artois
Awards: 11
Points: 94
# 45
Andel
Awards: 6
Points: 90
# 45
BMW
Awards: 6
Points: 90
# 45
Tubi
Awards: 8
Points: 90
# 48
Santander
Awards: 11
Points: 88
# 49
Yas Island
Awards: 12
Points: 86
# 50
Closeup
Awards: 9
Points: 84
# 50
Club Premium
Awards: 8
Points: 84
# 50
Leopold Museum
Awards: 3
Points: 84
# 50
Poker
Awards: 13
Points: 84
# 50
Telekom Hungary
Awards: 4
Points: 84
# 50
Tinder
Awards: 4
Points: 84
# 50
Yape
Awards: 8
Points: 84
# 57
Movistar
Awards: 14
Points: 82
# 58
Doritos
Awards: 15
Points: 80
# 59
Entel
Awards: 12
Points: 78
# 59
Singtel
Awards: 5
Points: 78
# 61
AB InBev
Awards: 9
Points: 76
# 61
Johnnie Walker
Awards: 10
Points: 76
# 61
Maggi
Awards: 12
Points: 76
# 61
WaterAid
Awards: 5
Points: 76
# 65
Deutsche Telekom
Awards: 7
Points: 74
# 65
FYS
Awards: 4
Points: 74
# 65
Molson Coors
Awards: 5
Points: 74
# 65
Ripley
Awards: 5
Points: 74
# 69
2degrees
Awards: 6
Points: 72
# 69
AQUA Carpatica Flavours
Awards: 2
Points: 72
# 69
BCP
Awards: 9
Points: 72
# 69
Cemento Sol
Awards: 7
Points: 72
# 69
EGBANK
Awards: 2
Points: 72
# 69
eos
Awards: 2
Points: 72
# 69
Handy
Awards: 2
Points: 72
# 69
La Campagnola
Awards: 3
Points: 72
# 69
Migros NON Bier
Awards: 2
Points: 72
# 69
Ministry of Foreign Affairs of Ukraine, Kernel
Awards: 4
Points: 72
# 69
OLX
Awards: 9
Points: 72
# 69
PedidosYa
Awards: 6
Points: 72
# 69
St. Jude
Awards: 4
Points: 72
# 82
HARBIN BEER
Awards: 7
Points: 70
# 82
LEGO
Awards: 10
Points: 70
# 82
Missing Children
Awards: 6
Points: 70
# 85
BBVA
Awards: 6
Points: 68
# 85
Chevrolet
Awards: 14
Points: 68
# 85
Flipkart
Awards: 10
Points: 68
# 88
Easy
Awards: 8
Points: 66
# 88
Ujjivan Small Finance Bank
Awards: 4
Points: 66
# 88
Vult
Awards: 10
Points: 66
# 88
Whisper
Awards: 9
Points: 66
# 92
7up
Awards: 7
Points: 64
# 92
Eletromidia
Awards: 8
Points: 64
# 92
RIMAC
Awards: 7
Points: 64
# 92
Wendy's
Awards: 8
Points: 64
# 92
Win
Awards: 6
Points: 64
# 97
Aegean Airlines
Awards: 5
Points: 62
# 97
ASDRA (Asociación Síndrome de Down de Argentina)
Awards: 4
Points: 62
# 97
Omantel
Awards: 5
Points: 62
# 100
Banco de Chile
Awards: 10
Points: 60