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Most Effective Brands 2024

Updated June 5, 2025

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 149 1116
2 Dove 39 370
3 KFC 50 362
4 Samsung 43 330
5 O Boticário 29 322
6 Burger King 29 320
7 Mercado Libre 23 292
8 Aldi 23 238
9 DUREX 15 230
10 Pepsi 23 214
11 IKEA 20 184
12 Oreo 25 178
13 Grab 24 176
13 Volkswagen 16 176
15 Gatorade 16 174
16 Heineken 26 164
17 Lay's 19 154
18 Makro 7 138
19 Coca-Cola 21 134
20 Spotify 15 130
21 Cadbury Celebrations 14 128
21 Claro 16 128
21 Flamin' Hot 13 128
24 Pizza Hut 14 126
25 SPRITE 11 122
26 Luckin Coffee 4 120
26 Nova Post, Come Back Alive 4 120
26 vivo 19 120
29 Heinz 18 118
29 UNICEF 18 118
31 Daraz 9 116
32 ACKO 8 114
33 ING 13 110
34 Income Insurance 9 108
34 The Matildas 4 108
36 Budweiser 23 104
36 Corona 19 104
38 Territorio de Zaguates 4 102
38 Vodafone 22 102
40 ANZ 6 100
41 Colgate 10 98
42 Bold 3 96
42 Costa Crociere 4 96
44 Stella Artois 11 94
45 Andel 6 90
45 BMW 6 90
45 Tubi 8 90
48 Santander 11 88
49 Yas Island 12 86
50 Closeup 9 84
50 Club Premium 8 84
50 Leopold Museum 3 84
50 Poker 13 84
50 Telekom Hungary 4 84
50 Tinder 4 84
50 Yape 8 84
57 Movistar 14 82
58 Doritos 15 80
59 Entel 12 78
59 Singtel 5 78
61 AB InBev 9 76
61 Johnnie Walker 10 76
61 Maggi 12 76
61 WaterAid 5 76
65 Deutsche Telekom 7 74
65 FYS 4 74
65 Molson Coors 5 74
65 Ripley 5 74
69 2degrees 6 72
69 AQUA Carpatica Flavours 2 72
69 BCP 9 72
69 Cemento Sol 7 72
69 EGBANK 2 72
69 eos 2 72
69 Handy 2 72
69 La Campagnola 3 72
69 Migros NON Bier 2 72
69 Ministry of Foreign Affairs of Ukraine, Kernel 4 72
69 OLX 9 72
69 PedidosYa 6 72
69 St. Jude 4 72
82 HARBIN BEER 7 70
82 LEGO 10 70
82 Missing Children 6 70
85 BBVA 6 68
85 Chevrolet 14 68
85 Flipkart 10 68
88 Easy 8 66
88 Ujjivan Small Finance Bank 4 66
88 Vult 10 66
88 Whisper 9 66
92 7up 7 64
92 Eletromidia 8 64
92 RIMAC 7 64
92 Wendy's 8 64
92 Win 6 64
97 Aegean Airlines 5 62
97 ASDRA (Asociación Síndrome de Down de Argentina) 4 62
97 Omantel 5 62
100 Banco de Chile 10 60
Sort by:
Ranking
Awards: 149
Points: 1116
# 2
Awards: 39
Points: 370
# 3
KFC
Awards: 50
Points: 362
# 4
Awards: 43
Points: 330
Awards: 29
Points: 322
Awards: 29
Points: 320
Awards: 23
Points: 292
# 8
Awards: 23
Points: 238
# 9
Awards: 15
Points: 230
# 10
Awards: 23
Points: 214
# 11
Awards: 20
Points: 184
# 12
Awards: 25
Points: 178
# 13
Awards: 24
Points: 176
# 13
Awards: 16
Points: 176
# 15
Awards: 16
Points: 174
# 16
Awards: 26
Points: 164
# 17
Awards: 19
Points: 154
# 18
Awards: 7
Points: 138
# 19
Awards: 21
Points: 134
# 20
Awards: 15
Points: 130
Awards: 14
Points: 128
# 21
Awards: 16
Points: 128
Awards: 13
Points: 128
# 24
Awards: 14
Points: 126
# 25
Awards: 11
Points: 122
Awards: 4
Points: 120
Awards: 4
Points: 120
# 26
Awards: 19
Points: 120
# 29
Awards: 18
Points: 118
# 29
Awards: 18
Points: 118
# 31
Awards: 9
Points: 116
# 32
Awards: 8
Points: 114
# 33
ING
Awards: 13
Points: 110
Awards: 9
Points: 108
Awards: 4
Points: 108
# 36
Awards: 23
Points: 104
# 36
Awards: 19
Points: 104
Awards: 4
Points: 102
# 38
Awards: 22
Points: 102
# 40
ANZ
Awards: 6
Points: 100
# 41
Awards: 10
Points: 98
# 42
Awards: 3
Points: 96
Awards: 4
Points: 96
Awards: 11
Points: 94
# 45
Awards: 6
Points: 90
# 45
BMW
Awards: 6
Points: 90
# 45
Awards: 8
Points: 90
# 48
Awards: 11
Points: 88
# 49
Awards: 12
Points: 86
# 50
Awards: 9
Points: 84
Awards: 8
Points: 84
Awards: 3
Points: 84
# 50
Awards: 13
Points: 84
Awards: 4
Points: 84
# 50
Awards: 4
Points: 84
# 50
Awards: 8
Points: 84
# 57
Awards: 14
Points: 82
# 58
Awards: 15
Points: 80
# 59
Awards: 12
Points: 78
# 59
Awards: 5
Points: 78
# 61
Awards: 9
Points: 76
Awards: 10
Points: 76
# 61
Awards: 12
Points: 76
# 61
Awards: 5
Points: 76
Awards: 7
Points: 74
# 65
FYS
Awards: 4
Points: 74
Awards: 5
Points: 74
# 65
Awards: 5
Points: 74
# 69
Awards: 6
Points: 72
Awards: 2
Points: 72
# 69
BCP
Awards: 9
Points: 72
Awards: 7
Points: 72
# 69
Awards: 2
Points: 72
# 69
eos
Awards: 2
Points: 72
# 69
Awards: 2
Points: 72
Awards: 3
Points: 72
Awards: 2
Points: 72
# 69
OLX
Awards: 9
Points: 72
# 69
Awards: 6
Points: 72
# 69
Awards: 4
Points: 72
Awards: 7
Points: 70
# 82
Awards: 10
Points: 70
Awards: 6
Points: 70
# 85
Awards: 6
Points: 68
# 85
Awards: 14
Points: 68
# 85
Awards: 10
Points: 68
# 88
Awards: 8
Points: 66
Awards: 4
Points: 66
# 88
Awards: 10
Points: 66
# 88
Awards: 9
Points: 66
# 92
7up
Awards: 7
Points: 64
Awards: 8
Points: 64
# 92
Awards: 7
Points: 64
# 92
Awards: 8
Points: 64
# 92
Win
Awards: 6
Points: 64
Awards: 5
Points: 62
# 97
Awards: 5
Points: 62
Awards: 10
Points: 60