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Most Effective Brands 2022

Updated June 14, 2023

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 100 774
2 KFC 46 366
3 Burger King 34 326
4 UAE Government Media Office 17 280
5 Chevrolet 29 266
6 Vodafone 32 238
7 Banco Itaú 17 230
8 Santander 27 220
9 Cadbury Celebrations 9 218
10 Doritos 20 196
11 IKEA 26 164
12 Dove 16 156
13 Whisper 12 152
14 Mercado Libre 12 150
15 OREO 20 140
16 Cris-Sal 11 136
17 Cerveza Presidente 14 132
17 Suncorp 7 132
19 ALDI 12 122
19 Magalu 5 122
21 Pony Malta 15 120
22 Grab 23 118
22 Pepsi 15 118
22 PepsiCo 19 118
22 SAMSUNG 21 118
26 Data Center CR 7 114
27 Claro 20 112
27 Lacta 6 112
27 Spotify 14 112
30 Uber Eats 6 104
30 YES 5 104
32 Børns Vilkår Empty Chairs 5 102
33 UN Women 7 98
34 Ariel 11 96
34 Flutwein 3 96
34 ING 13 96
34 OYO 16 96
38 Cerveza Victoria 11 94
39 Cerveza Nativa 5 92
39 Coca-Cola 17 92
41 Tazz 9 90
42 Coca-Cola Zero 5 88
42 Kuaishou 12 88
42 Mercedes-Benz 13 88
42 Nescafé 12 88
46 Bimbo 4 86
47 Brahma 8 84
47 Share for Good 5 84
49 Banco BHD León 7 82
49 Nestlé 11 82
51 Česká asociace pojišťoven 6 80
51 Emirates NBD 5 80
53 Greenpeace 7 78
53 Ministry of Health and Welfare 5 78
55 Banco de Crédito del Perú 4 76
55 Inca Kola 10 76
55 WhatsApp 7 76
58 Back Market 3 74
58 BMW 8 74
58 Caja Los Andes 3 74
58 Cerveza Aguila 9 74
58 Porin kaupunki 3 74
58 TikTok 11 74
64 Alternative 2 72
64 Amaro 5 72
64 Caritas magdas 5 72
64 GENERATION / Greenstar 3 72
68 Chocolatina Jet 6 70
68 Durex 8 70
70 Davivienda 6 68
70 Fundación Rescátame Bogotá 5 68
70 L'Oréal 10 68
70 Nissan 13 68
74 Change The Ref 4 66
74 Guaraná Antarctica 7 66
74 Kinokuniya 4 66
74 Knorr Rinde Más 4 66
74 Liga Contra el Cáncer 4 66
74 Sera 4 66
74 stc 9 66
74 Visit Faroe Islands 4 66
74 Walgreens 4 66
83 Carrefour 13 64
84 Banco de Bogotá 4 62
84 Carling Black Label 3 62
84 MAXIS 6 62
84 Pilsen 3 62
84 SuperMax 4 62
89 ALMA 4 60
89 Applebee's 2 60
89 Beam Suntory 4 60
89 Brugal 3 60
89 Centar za edukaciju i istraživanje (CESI) 2 60
89 MarViva 3 60
89 Medalla Light 7 60
89 Opet 3 60
89 Poker 10 60
89 Tigo 2 60
89 Timbiebs 2 60
89 Victoria Police 3 60
Sort by:
Ranking
# 1
McDonald's
Awards: 100
Points: 774
# 2
KFC
Awards: 46
Points: 366
# 3
Burger King
Awards: 34
Points: 326
# 4
UAE Government Media Office
Awards: 17
Points: 280
# 5
Chevrolet
Awards: 29
Points: 266
# 6
Vodafone
Awards: 32
Points: 238
# 7
Banco Itaú
Awards: 17
Points: 230
# 8
Santander
Awards: 27
Points: 220
# 9
Cadbury Celebrations
Awards: 9
Points: 218
# 10
Doritos
Awards: 20
Points: 196
# 11
IKEA
Awards: 26
Points: 164
# 12
Dove
Awards: 16
Points: 156
# 13
Whisper
Awards: 12
Points: 152
# 14
Mercado Libre
Awards: 12
Points: 150
# 15
OREO
Awards: 20
Points: 140
# 16
Cris-Sal
Awards: 11
Points: 136
# 17
Cerveza Presidente
Awards: 14
Points: 132
# 17
Suncorp
Awards: 7
Points: 132
# 19
ALDI
Awards: 12
Points: 122
# 19
Magalu
Awards: 5
Points: 122
# 21
Pony Malta
Awards: 15
Points: 120
# 22
Grab
Awards: 23
Points: 118
# 22
Pepsi
Awards: 15
Points: 118
# 22
PepsiCo
Awards: 19
Points: 118
# 22
SAMSUNG
Awards: 21
Points: 118
# 26
Data Center CR
Awards: 7
Points: 114
# 27
Claro
Awards: 20
Points: 112
# 27
Lacta
Awards: 6
Points: 112
# 27
Spotify
Awards: 14
Points: 112
# 30
Uber Eats
Awards: 6
Points: 104
# 30
YES
Awards: 5
Points: 104
# 32
Børns Vilkår Empty Chairs
Awards: 5
Points: 102
# 33
UN Women
Awards: 7
Points: 98
# 34
Ariel
Awards: 11
Points: 96
# 34
Flutwein
Awards: 3
Points: 96
# 34
ING
Awards: 13
Points: 96
# 34
OYO
Awards: 16
Points: 96
# 38
Cerveza Victoria
Awards: 11
Points: 94
# 39
Cerveza Nativa
Awards: 5
Points: 92
# 39
Coca-Cola
Awards: 17
Points: 92
# 41
Tazz
Awards: 9
Points: 90
# 42
Coca-Cola Zero
Awards: 5
Points: 88
# 42
Kuaishou
Awards: 12
Points: 88
# 42
Mercedes-Benz
Awards: 13
Points: 88
# 42
Nescafé
Awards: 12
Points: 88
# 46
Bimbo
Awards: 4
Points: 86
# 47
Brahma
Awards: 8
Points: 84
# 47
Share for Good
Awards: 5
Points: 84
# 49
Banco BHD León
Awards: 7
Points: 82
# 49
Nestlé
Awards: 11
Points: 82
# 51
Česká asociace pojišťoven
Awards: 6
Points: 80
# 51
Emirates NBD
Awards: 5
Points: 80
# 53
Greenpeace
Awards: 7
Points: 78
# 53
Ministry of Health and Welfare
Awards: 5
Points: 78
# 55
Banco de Crédito del Perú
Awards: 4
Points: 76
# 55
Inca Kola
Awards: 10
Points: 76
# 55
WhatsApp
Awards: 7
Points: 76
# 58
Back Market
Awards: 3
Points: 74
# 58
BMW
Awards: 8
Points: 74
# 58
Caja Los Andes
Awards: 3
Points: 74
# 58
Cerveza Aguila
Awards: 9
Points: 74
# 58
Porin kaupunki
Awards: 3
Points: 74
# 58
TikTok
Awards: 11
Points: 74
# 64
Alternative
Awards: 2
Points: 72
# 64
Amaro
Awards: 5
Points: 72
# 64
Caritas magdas
Awards: 5
Points: 72
# 64
GENERATION / Greenstar
Awards: 3
Points: 72
# 68
Chocolatina Jet
Awards: 6
Points: 70
# 68
Durex
Awards: 8
Points: 70
# 70
Davivienda
Awards: 6
Points: 68
# 70
Fundación Rescátame Bogotá
Awards: 5
Points: 68
# 70
L'Oréal
Awards: 10
Points: 68
# 70
Nissan
Awards: 13
Points: 68
# 74
Change The Ref
Awards: 4
Points: 66
# 74
Guaraná Antarctica
Awards: 7
Points: 66
# 74
Kinokuniya
Awards: 4
Points: 66
# 74
Knorr Rinde Más
Awards: 4
Points: 66
# 74
Liga Contra el Cáncer
Awards: 4
Points: 66
# 74
Sera
Awards: 4
Points: 66
# 74
stc
Awards: 9
Points: 66
# 74
Visit Faroe Islands
Awards: 4
Points: 66
# 74
Walgreens
Awards: 4
Points: 66
# 83
Carrefour
Awards: 13
Points: 64
# 84
Banco de Bogotá
Awards: 4
Points: 62
# 84
Carling Black Label
Awards: 3
Points: 62
# 84
MAXIS
Awards: 6
Points: 62
# 84
Pilsen
Awards: 3
Points: 62
# 84
SuperMax
Awards: 4
Points: 62
# 89
ALMA
Awards: 4
Points: 60
# 89
Applebee's
Awards: 2
Points: 60
# 89
Beam Suntory
Awards: 4
Points: 60
# 89
Brugal
Awards: 3
Points: 60
# 89
Centar za edukaciju i istraživanje (CESI)
Awards: 2
Points: 60
# 89
MarViva
Awards: 3
Points: 60
# 89
Medalla Light
Awards: 7
Points: 60
# 89
Opet
Awards: 3
Points: 60
# 89
Poker
Awards: 10
Points: 60
# 89
Tigo
Awards: 2
Points: 60
# 89
Timbiebs
Awards: 2
Points: 60
# 89
Victoria Police
Awards: 3
Points: 60