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Most Effective Brands 2020

Ranking
Rank Brand Awards/Finalists Points
1 Coca-Cola 67 260
2 McDonald's 64 250
3 KFC 46 192
4 Vodafone 45 182
5 IKEA 32 152
6 Chevrolet 42 130
7 Burger King 26 106
8 Mastercard 23 92
9 Sprite 13 84
10 claro 21 82
11 Lay's 18 80
12 Nescafé 22 76
12 Pepsi 22 76
14 Movistar 18 74
15 Aldi 13 68
16 Saregama Carvaan 13 66
17 Toyota 15 60
18 L'Oreal Paris 16 56
18 Telekom 11 56
20 KitKat 16 50
21 OREO 17 48
21 Surf excel 12 48
23 Samsung 16 46
24 Lidl 13 44
24 Poker 8 44
24 Saudi Telecom Company 6 44
24 Snickers 10 44
28 Flybondi 6 42
28 IBM 13 42
28 Jumbo 6 42
28 Tencent Foundation 8 42
28 Volkswagen 8 42
28 YPF 7 42
34 banda 9 40
34 Emirates NBD 11 40
34 NRMA Insurance 10 40
34 Paytm 7 40
34 Special Olympics 5 40
34 Tele2 10 40
40 BBVA 9 38
40 Procter & Gamble 12 38
42 Beeline 8 36
42 Philips 11 36
44 Bancolombia 13 34
44 Knorr 9 34
44 Maxis 8 34
44 MTS 7 34
44 Pampers 7 34
44 Pantene 7 34
44 The Heart Foundation Australia 7 34
44 Tulipán 7 34
52 Babyshop 7 32
52 HSBC 9 32
52 MAMBO 4 32
52 MegaFon 10 32
52 Mogao Cave 6 32
52 UNICEF 6 32
58 Almosafer 4 30
58 Corona 9 30
58 DB Export Gold Extra Low Carb 5 30
58 Jawwy 6 30
58 Lifebuoy 7 30
58 Puck 8 30
58 Simply Cash Credit Card 6 30
58 The Times of India 5 30
66 An-Nahar 4 28
66 Danzhai Wanda village 5 28
66 DirecTV 8 28
66 Movember 8 28
66 Rexona 5 28
66 Spark 10 28
66 Visa 7 28
66 YOTA 5 28
74 Almacenes Éxito 5 26
74 Cablevisión Flow 5 26
74 Durex 10 26
74 Officeworks 8 26
74 Omo 8 26
74 Rak'n'Roll Foundation 4 26
74 Saffola 7 26
74 Swann Insurance 4 26
74 Tourism Australia 4 26
83 American Express 6 24
83 CALM 3 24
83 Colecta Ponle Corazón 3 24
83 Easy 4 24
83 Fevikwik 3 24
83 Hasbro Gaming 3 24
83 ING Bank 7 24
83 Kwid Outsider 3 24
83 Luxoptica 3 24
83 Mobil Colombia 7 24
83 National Safety Council 4 24
83 Orbit 5 24
83 Pilsen Callao 6 24
83 Ripley 4 24
97 AT&T 4 22
97 Banco Itaú 6 22
97 Cadbury Bournvita 5 22
97 Evotor 3 22
Sort by:
Ranking
# 1
Coca-Cola
Awards: 67
Points: 260
# 2
McDonald's
Awards: 64
Points: 250
# 3
KFC
Awards: 46
Points: 192
# 4
Vodafone
Awards: 45
Points: 182
# 5
IKEA
Awards: 32
Points: 152
# 6
Chevrolet
Awards: 42
Points: 130
# 7
Burger King
Awards: 26
Points: 106
# 8
Mastercard
Awards: 23
Points: 92
# 9
Sprite
Awards: 13
Points: 84
# 10
claro
Awards: 21
Points: 82
# 11
Lay's
Awards: 18
Points: 80
# 12
Nescafé
Awards: 22
Points: 76
# 12
Pepsi
Awards: 22
Points: 76
# 14
Movistar
Awards: 18
Points: 74
# 15
Aldi
Awards: 13
Points: 68
# 16
Saregama Carvaan
Awards: 13
Points: 66
# 17
Toyota
Awards: 15
Points: 60
# 18
L'Oreal Paris
Awards: 16
Points: 56
# 18
Telekom
Awards: 11
Points: 56
# 20
KitKat
Awards: 16
Points: 50
# 21
OREO
Awards: 17
Points: 48
# 21
Surf excel
Awards: 12
Points: 48
# 23
Samsung
Awards: 16
Points: 46
# 24
Lidl
Awards: 13
Points: 44
# 24
Poker
Awards: 8
Points: 44
# 24
Saudi Telecom Company
Awards: 6
Points: 44
# 24
Snickers
Awards: 10
Points: 44
# 28
Flybondi
Awards: 6
Points: 42
# 28
IBM
Awards: 13
Points: 42
# 28
Jumbo
Awards: 6
Points: 42
# 28
Tencent Foundation
Awards: 8
Points: 42
# 28
Volkswagen
Awards: 8
Points: 42
# 28
YPF
Awards: 7
Points: 42
# 34
banda
Awards: 9
Points: 40
# 34
Emirates NBD
Awards: 11
Points: 40
# 34
NRMA Insurance
Awards: 10
Points: 40
# 34
Paytm
Awards: 7
Points: 40
# 34
Special Olympics
Awards: 5
Points: 40
# 34
Tele2
Awards: 10
Points: 40
# 40
BBVA
Awards: 9
Points: 38
# 40
Procter & Gamble
Awards: 12
Points: 38
# 42
Beeline
Awards: 8
Points: 36
# 42
Philips
Awards: 11
Points: 36
# 44
Bancolombia
Awards: 13
Points: 34
# 44
Knorr
Awards: 9
Points: 34
# 44
Maxis
Awards: 8
Points: 34
# 44
MTS
Awards: 7
Points: 34
# 44
Pampers
Awards: 7
Points: 34
# 44
Pantene
Awards: 7
Points: 34
# 44
The Heart Foundation Australia
Awards: 7
Points: 34
# 44
Tulipán
Awards: 7
Points: 34
# 52
Babyshop
Awards: 7
Points: 32
# 52
HSBC
Awards: 9
Points: 32
# 52
MAMBO
Awards: 4
Points: 32
# 52
MegaFon
Awards: 10
Points: 32
# 52
Mogao Cave
Awards: 6
Points: 32
# 52
UNICEF
Awards: 6
Points: 32
# 58
Almosafer
Awards: 4
Points: 30
# 58
Corona
Awards: 9
Points: 30
# 58
DB Export Gold Extra Low Carb
Awards: 5
Points: 30
# 58
Jawwy
Awards: 6
Points: 30
# 58
Lifebuoy
Awards: 7
Points: 30
# 58
Puck
Awards: 8
Points: 30
# 58
Simply Cash Credit Card
Awards: 6
Points: 30
# 58
The Times of India
Awards: 5
Points: 30
# 66
An-Nahar
Awards: 4
Points: 28
# 66
Danzhai Wanda village
Awards: 5
Points: 28
# 66
DirecTV
Awards: 8
Points: 28
# 66
Movember
Awards: 8
Points: 28
# 66
Rexona
Awards: 5
Points: 28
# 66
Spark
Awards: 10
Points: 28
# 66
Visa
Awards: 7
Points: 28
# 66
YOTA
Awards: 5
Points: 28
# 74
Almacenes Éxito
Awards: 5
Points: 26
# 74
Cablevisión Flow
Awards: 5
Points: 26
# 74
Durex
Awards: 10
Points: 26
# 74
Officeworks
Awards: 8
Points: 26
# 74
Omo
Awards: 8
Points: 26
# 74
Rak'n'Roll Foundation
Awards: 4
Points: 26
# 74
Saffola
Awards: 7
Points: 26
# 74
Swann Insurance
Awards: 4
Points: 26
# 74
Tourism Australia
Awards: 4
Points: 26
# 83
American Express
Awards: 6
Points: 24
# 83
CALM
Awards: 3
Points: 24
# 83
Colecta Ponle Corazón
Awards: 3
Points: 24
# 83
Easy
Awards: 4
Points: 24
# 83
Fevikwik
Awards: 3
Points: 24
# 83
Hasbro Gaming
Awards: 3
Points: 24
# 83
ING Bank
Awards: 7
Points: 24
# 83
Kwid Outsider
Awards: 3
Points: 24
# 83
Luxoptica
Awards: 3
Points: 24
# 83
Mobil Colombia
Awards: 7
Points: 24
# 83
National Safety Council
Awards: 4
Points: 24
# 83
Orbit
Awards: 5
Points: 24
# 83
Pilsen Callao
Awards: 6
Points: 24
# 83
Ripley
Awards: 4
Points: 24
# 97
AT&T
Awards: 4
Points: 22
# 97
Banco Itaú
Awards: 6
Points: 22
# 97
Cadbury Bournvita
Awards: 5
Points: 22
# 97
Evotor
Awards: 3
Points: 22