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Most Effective Brands 2021

Ranking
Rank Brand Awards/Finalists Points
1 McDonald's 85 600
2 Burger King 56 558
3 KFC 48 368
4 Entel 30 234
5 Chevrolet 34 226
6 Pepsi 44 208
7 IKEA 27 204
8 Mastercard 24 200
9 Every Kiwi Vote Counts 14 176
10 LifeBuoy 23 174
10 Poker 18 174
10 Santander 16 174
13 Claro 20 156
14 ALDI 18 146
15 Easypaisa 10 144
16 Telenor 16 142
16 WULING 13 142
18 Telekom 12 140
19 Dove 16 130
20 Ariel 14 128
21 Popeyes Louisiana Kitchen 5 126
22 Doritos 12 124
23 Huggies 14 122
23 Pantene 13 122
25 Coca-Cola 18 120
25 Korea Tourism Organization 4 120
25 Mercado Libre 8 120
25 Skinny 7 120
29 New Zealand Human Rights Commission 9 118
29 Quilmes 11 118
31 Dettol 16 116
32 OREO 14 114
33 Canadian Women’s Foundation 4 108
33 New Zealand Government 11 108
35 Grupo Éxito 11 106
36 Volkswagen 16 104
37 Lebanese Breast Cancer Foundation 4 102
38 Heineken 13 100
39 Grab 15 98
39 Hyundai 10 98
39 Lay's 14 98
42 Cadbury Celebrations 8 96
42 OMO 14 96
42 Sandy Hook Promise 4 96
42 Vodafone 22 96
46 Toyota 13 94
47 Cadbury Dairy Milk 8 90
47 Jacks 4 90
47 Raspes de Lotería 4 90
50 Itaú 9 88
50 LEGO 14 88
50 Mercado Livre 10 88
50 NRMA Insurance 5 88
54 Silpo 7 86
55 Durex 10 84
55 Netflix 12 84
55 UCash & Shwapno 3 84
58 NISSAN 15 82
58 UX 7 82
60 Gradska Knjižnica Poreč (Porec City Library) 5 80
60 Škoda 9 80
62 Local Kitchen 6 78
62 Movistar 16 78
64 Business Iceland 5 76
64 Pedigree 15 76
66 MTS 8 74
66 Paytm 5 74
66 Whitelion 8 74
69 ING 9 72
69 Ramo 2 72
69 Sognid'oro Melatonina 2 72
69 Spotify 13 72
69 Tienda Cerca 7 72
74 AVON 10 70
74 Knorr 9 70
74 Tourism New Zealand 14 70
77 100% LIFE 5 68
77 Corona 9 68
77 Fashion Days 6 68
77 Maggi 14 68
77 Pampers 9 68
77 Volvo 7 68
77 Zewa 5 68
84 Cerveza Nuestra Siembra 3 66
84 Home Centre 6 66
84 Starbucks 6 66
84 Turismocity 4 66
84 TyC Sports 6 66
89 2degrees 9 64
89 Aprendo en Casa TV 4 64
89 Brahma 9 64
89 Sabritas 5 64
93 A1 Serbia 6 62
93 ABI-Backus Cusqueña 6 62
93 Ford 14 62
93 Fundación Peruana de Cáncer 5 62
93 Pizza Hut 6 62
93 RIO Pads 4 62
93 Roche 5 62
93 Shalamar Hospital 3 62
Sort by:
Ranking
# 1
McDonald's
Awards: 85
Points: 600
# 2
Burger King
Awards: 56
Points: 558
# 3
KFC
Awards: 48
Points: 368
# 4
Entel
Awards: 30
Points: 234
# 5
Chevrolet
Awards: 34
Points: 226
# 6
Pepsi
Awards: 44
Points: 208
# 7
IKEA
Awards: 27
Points: 204
# 8
Mastercard
Awards: 24
Points: 200
# 9
Every Kiwi Vote Counts
Awards: 14
Points: 176
# 10
LifeBuoy
Awards: 23
Points: 174
# 10
Poker
Awards: 18
Points: 174
# 10
Santander
Awards: 16
Points: 174
# 13
Claro
Awards: 20
Points: 156
# 14
ALDI
Awards: 18
Points: 146
# 15
Easypaisa
Awards: 10
Points: 144
# 16
Telenor
Awards: 16
Points: 142
# 16
WULING
Awards: 13
Points: 142
# 18
Telekom
Awards: 12
Points: 140
# 19
Dove
Awards: 16
Points: 130
# 20
Ariel
Awards: 14
Points: 128
# 21
Popeyes Louisiana Kitchen
Awards: 5
Points: 126
# 22
Doritos
Awards: 12
Points: 124
# 23
Huggies
Awards: 14
Points: 122
# 23
Pantene
Awards: 13
Points: 122
# 25
Coca-Cola
Awards: 18
Points: 120
# 25
Korea Tourism Organization
Awards: 4
Points: 120
# 25
Mercado Libre
Awards: 8
Points: 120
# 25
Skinny
Awards: 7
Points: 120
# 29
New Zealand Human Rights Commission
Awards: 9
Points: 118
# 29
Quilmes
Awards: 11
Points: 118
# 31
Dettol
Awards: 16
Points: 116
# 32
OREO
Awards: 14
Points: 114
# 33
Canadian Women’s Foundation
Awards: 4
Points: 108
# 33
New Zealand Government
Awards: 11
Points: 108
# 35
Grupo Éxito
Awards: 11
Points: 106
# 36
Volkswagen
Awards: 16
Points: 104
# 37
Lebanese Breast Cancer Foundation
Awards: 4
Points: 102
# 38
Heineken
Awards: 13
Points: 100
# 39
Grab
Awards: 15
Points: 98
# 39
Hyundai
Awards: 10
Points: 98
# 39
Lay's
Awards: 14
Points: 98
# 42
Cadbury Celebrations
Awards: 8
Points: 96
# 42
OMO
Awards: 14
Points: 96
# 42
Sandy Hook Promise
Awards: 4
Points: 96
# 42
Vodafone
Awards: 22
Points: 96
# 46
Toyota
Awards: 13
Points: 94
# 47
Cadbury Dairy Milk
Awards: 8
Points: 90
# 47
Jacks
Awards: 4
Points: 90
# 47
Raspes de Lotería
Awards: 4
Points: 90
# 50
Itaú
Awards: 9
Points: 88
# 50
LEGO
Awards: 14
Points: 88
# 50
Mercado Livre
Awards: 10
Points: 88
# 50
NRMA Insurance
Awards: 5
Points: 88
# 54
Silpo
Awards: 7
Points: 86
# 55
Durex
Awards: 10
Points: 84
# 55
Netflix
Awards: 12
Points: 84
# 55
UCash & Shwapno
Awards: 3
Points: 84
# 58
NISSAN
Awards: 15
Points: 82
# 58
UX
Awards: 7
Points: 82
# 60
Gradska Knjižnica Poreč (Porec City Library)
Awards: 5
Points: 80
# 60
Škoda
Awards: 9
Points: 80
# 62
Local Kitchen
Awards: 6
Points: 78
# 62
Movistar
Awards: 16
Points: 78
# 64
Business Iceland
Awards: 5
Points: 76
# 64
Pedigree
Awards: 15
Points: 76
# 66
MTS
Awards: 8
Points: 74
# 66
Paytm
Awards: 5
Points: 74
# 66
Whitelion
Awards: 8
Points: 74
# 69
ING
Awards: 9
Points: 72
# 69
Ramo
Awards: 2
Points: 72
# 69
Sognid'oro Melatonina
Awards: 2
Points: 72
# 69
Spotify
Awards: 13
Points: 72
# 69
Tienda Cerca
Awards: 7
Points: 72
# 74
AVON
Awards: 10
Points: 70
# 74
Knorr
Awards: 9
Points: 70
# 74
Tourism New Zealand
Awards: 14
Points: 70
# 77
100% LIFE
Awards: 5
Points: 68
# 77
Corona
Awards: 9
Points: 68
# 77
Fashion Days
Awards: 6
Points: 68
# 77
Maggi
Awards: 14
Points: 68
# 77
Pampers
Awards: 9
Points: 68
# 77
Volvo
Awards: 7
Points: 68
# 77
Zewa
Awards: 5
Points: 68
# 84
Cerveza Nuestra Siembra
Awards: 3
Points: 66
# 84
Home Centre
Awards: 6
Points: 66
# 84
Starbucks
Awards: 6
Points: 66
# 84
Turismocity
Awards: 4
Points: 66
# 84
TyC Sports
Awards: 6
Points: 66
# 89
2degrees
Awards: 9
Points: 64
# 89
Aprendo en Casa TV
Awards: 4
Points: 64
# 89
Brahma
Awards: 9
Points: 64
# 89
Sabritas
Awards: 5
Points: 64
# 93
A1 Serbia
Awards: 6
Points: 62
# 93
ABI-Backus Cusqueña
Awards: 6
Points: 62
# 93
Ford
Awards: 14
Points: 62
# 93
Fundación Peruana de Cáncer
Awards: 5
Points: 62
# 93
Pizza Hut
Awards: 6
Points: 62
# 93
RIO Pads
Awards: 4
Points: 62
# 93
Roche
Awards: 5
Points: 62
# 93
Shalamar Hospital
Awards: 3
Points: 62