2024 Global Effie Index Rankings Announced

Updated June 5, 2025

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

The 2024 worldwide and regional rankings are now available.

This year's rankings are representative of Effie Awards finalists and winners determined between January 1, 2024, and December 31, 2024.

Search the Effie Index rankings to learn who the top performers are globally, regionally, nationally and across industry sectors:

• Individual Agency Offices
• Independent Agency Offices
• Agency Networks

• Agency Holding Groups
• Brands
• Marketers

For complete information on the Effie Index, including how points are awarded, see the About page.